Tips to Help Sell Your Luxury Home

Posted by Janis Penick on Monday, January 4th, 2021 at 2:35pm.

Luxury homesIf you are ready to sell your luxury home, it may be a new experience for you if you have never sold a home before or your last home sale wasn’t a luxury home. Buyers of luxury homes often have different expectations then the average home buyer. Preparing your home with these expectations in mind will ensure a smoother process and that your home appeals to those luxury buyers. To appeal to the right buyers, you will need to be extremely attentive to detail and will definitely need the assistance of a real estate agent with significant experience in luxury home sales.

Making Preparations

It is common practice to clean a property prior to showing. With a luxury property, it’s not enough just to clean the home; it needs the white glove treatment. Every little detail must be perfect, so you may want to hire a professional cleaning crew to go over the property with the proverbial fine-toothed comb.

If you don’t regularly use professional landscapers, this would be a good time to have them do a refresh of your yard. Landscaping can require time to make things look their best so if your yard is far from perfect, allow time to get it the way you want it. Depending on the season, your grass, trees and flowers may not be growing so some things can’t be changed until things are growing and blooming again.

It is also a good idea to have your home professionally staged. Staging is the process of using furniture, artwork and other embellishments to create a look that is appealing to the discerning luxury homebuyer. Staging may replace some of your furniture with new items and also rearrange things so the buyers are easily able to envision themselves in your home. While your furnishings should look nice, the goal is to help buyers see your home and any furnishings that distract buyers from seeing the home itself need to be changed. Studies have shown that luxury home sellers who stage their homes typically sell their home from between five to 20 percent more than those that do not go through the staging process.

Professional Media

Most luxury home buyers – or their agents – begin the home search online, and the only thing they have to judge a property by is its photos. This is why it is imperative to use the services of a professional home photographer. A professional will take photos that stand out and make buyers want to come see your home in person.

Many sellers will opt to have professional video incorporated into their marketing. Luxury properties are unique and possess so many distinctive architectural features and amenities that it may be hard to capture everything with still photography. It will pay off in the end to have the video recorded and edited by a professional

Luxury Marketing

The pool of buyers for luxury properties is smaller than other properties so it is important that your home is exposed to as many people as possible to find the right buyer. Talk to your agent about the marketing they will do to expose your home to luxury home buyers. It is important that your home is available on a variety of online outlets including the local MLS, Trulia, Zillow, etc but will also need specialized exposure in luxury targeted locations as well. A large number of luxury buyers live outside the United States as well so make sure your property will have global exposure too.

Showings of your Home

It is important to allow all possible showings of your home even if they aren’t convenient. You never know when the right buyer will schedule an appointment so consider all showings to be equally important and try to accommodate all that you can. Some luxury homes take a while to sell so plan for that and then you can be pleasantly surprised if it sells faster.

Having an expert real estate agent at your side will make showing your home much easier. Your agent will handle all the showings, and it is normally better for both parties if the owner is not present while the house is being shown. This will help the buyers be more comfortable ensuring they spend enough time in your home to fall in love with it.

Hard work pays off and even if the first buyer isn’t the right buyer, their agent will see your beautiful home and hopefully tell other luxury buyers about it. Contact us today if you are ready to sell your home. We will be happy to go over any questions you may have and help you determine your home’s value.

The Janis Penick Team

RE/MAX Bastrop Area
Serving Bastrop, Cedar Creek and Smithville

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